{"id":1034,"date":"2022-02-15T10:10:22","date_gmt":"2022-02-15T09:10:22","guid":{"rendered":"https:\/\/www.confirmag.ch\/5-1-fragen-an-die-goldkinder\/"},"modified":"2023-08-30T12:12:34","modified_gmt":"2023-08-30T10:12:34","slug":"5-1-questions-for-die-goldkinder","status":"publish","type":"post","link":"https:\/\/www.confirmag.ch\/en\/5-1-questions-for-die-goldkinder\/","title":{"rendered":"5 + 1 questions for “the golden children"},"content":{"rendered":"

Confirm’s new website was designed and built by the creative agency “Die Goldkinder”. In this interview, Ivo Gadea, Managing Director of the Goldkinder, answers Confirm’s queries.<\/span><\/p>\n

Ivo Gadea, what makes a good website?<\/i><\/p>\n

It must be easily accessible, draw you into the world of the company at the very first impression.<\/p>\n

What is the “Confirm world”?<\/i><\/p>\n

It’s the people and their work in the team.<\/p>\n

How is that reflected in the new website – which seems more complex?<\/i><\/p>\n

It starts with the people. But, that alone is not enough, of course. In order to find out what the world of a company looks like, we start every process with a brand core workshop. Once the core of a company has been identified, we look beyond over the horizon. In addition to the team aspect, Confirm’s great affinity with architecture, for example, is a special feature. As a Swiss company with a focus on Switzerland as a location, the corporate presentation also stands for “Swissness”. Both are reflected in the design: clear, bright and very structured, modern and yet timeless.<\/p>\n

The “golden children” were already Confirm’s godparents, so to speak. They were responsible for the naming in 2008 when the company was re-incorporated. What was intended? <\/span><\/i><\/p>\n

The name was meant to function internationally and be multi-layered. CON can stand for “construction”, but also for “with”. FIRM can stand for “firm” or also “company” – and “confirm”, since a construction, management company has to confirm many aspects. Last but not least, CONFIRM is simply a beautiful word image.<\/p>\n

With the logo, Confirm also gets its name. What does that symbolize?<\/i><\/p>\n

It is the same with the logo as with the name: There is no one right interpretation. We deliberately decided on a double effect and it should be spatial as well. Similar to a painting by M. C. Escher, it goes up and down, is both simple and complex.<\/p>\n

Finally: why “The Gold Children”…?<\/i><\/p>\n

The query is basically already the response. We wanted a name that raises queries. This is the only way to generate a dialogue. This much we can reveal: we have nothing to do with the Grimm fairy tale of the same name.<\/p>\n

You can find out more about the Gold Children here: diegoldkinder.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Confirm’s new website was designed by the creative agency “die Goldkinder”. In the interview, Ivo Gadea, Managing Director of the Goldkinder, answers Confirm’s questions.<\/p>\n","protected":false},"author":1,"featured_media":814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-confirm-ag-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.confirmag.ch\/en\/wp-json\/wp\/v2\/posts\/1034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.confirmag.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.confirmag.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.confirmag.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.confirmag.ch\/en\/wp-json\/wp\/v2\/comments?post=1034"}],"version-history":[{"count":0,"href":"https:\/\/www.confirmag.ch\/en\/wp-json\/wp\/v2\/posts\/1034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.confirmag.ch\/en\/wp-json\/wp\/v2\/media\/814"}],"wp:attachment":[{"href":"https:\/\/www.confirmag.ch\/en\/wp-json\/wp\/v2\/media?parent=1034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.confirmag.ch\/en\/wp-json\/wp\/v2\/categories?post=1034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.confirmag.ch\/en\/wp-json\/wp\/v2\/tags?post=1034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}